Juicy Couture

Juicy Couture was founded in Los Angeles in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, and almost single-handedly defined an era of American casual luxury with its now-iconic velour tracksuit. The brand became a global cultural shorthand for relaxed, playful, slightly maximalist style and continues to mine that heritage in its modern collections. Juicy Couture Kids translates the original tracksuit DNA — soft velour, plush cotton blends, sparkle and embellishment, and that unmistakable script logo — into pieces sized for younger fans. Construction details include flat-locked seams, embroidered or rhinestone-set logos, and reinforced cuffs that survive serious play. The brand's signature pieces are immediately recognizable, which is part of the appeal for parents who grew up with the original line. We source Juicy Couture exclusively from authorized European wholesalers, so every garment ships with the original hangtags, hologram and packaging. It is a brand that doesn't take itself too seriously — and that's the point.